The story behind GRAILS
Two passions. One place to bring them together.
03
That missing je ne sais quoi
As a watch enthusiast, I wanted a place to put my watch that felt as considered as the watch itself. The options were practical, but none brought that same ‘je ne sais quoi’ to my home that my watch brought to my wrist. So I set out to make one.
Just add sentimental value
My dad collected cars. One of them was a 1975 911 Targa that we picked up in Stuttgart and drove home through a rainstorm. With the roof off. Some memories stay with you. The watch in the photograph is the one I inherited from him. Combined with my love of watches, it became the starting point for something of my own. A watch holder that brings those two worlds together.
Small details. Big feelings
Finding the combination that feels right. It’s a little like changing a watch strap or specifying your dream car. Each holder comes with two leather inlay options, so you can make it your own. A nod to the car of your dreams. Or the one in your driveway.
With love from Copenhagen
GRAILS is based in Copenhagen, Denmark. Behind it is me, Philip. I assemble each holder in my basement, pack it and send it off to its new home. It’s a small operation. The ambition is to make something worth keeping. To me, great design should leave a mark, outlast us and be passed on for someone else to enjoy. You can quote me on that.
Philip
Founder